Thursday, May 2, 2013

New Mountain Dew ad draws lots of attention, just the wrong kind

    Mountain Dew has released one of the shortest-lived ad campaigns of all time. In fact, the company is doing everything it can to suppress the ad, including the use of copyright law to keep the ad off Youtube. What I want to know is who within that corporation thought this would be a great ad to sell products. has an article describing the ad, which features a goat which has apparently sexually or otherwise assaulted a white woman, who is then asked to pick him out of a line-up of black men. If the commercial I've linked to gets taken down Mediate has a copy up that will likely survive fair use challenge.
    The ad was the creation of hip-hop artist Tyler the Creator, who supplies the voice of the goat. The black men in the line-up are his band members. Oh, but this commercial did not go over well at all.
    There is no need for me to reinvent the wheel here. Read the Mediate article to get the back story on what one university professor is calling the "most racist commercial of all time." What gets my goat is that this is the same company that killed off our beloved Frito Bandito on the grounds that the commercials were "racist." Nothing racist about them, and the pencil erasers were really neat. They get rid of the Frito Bandito and give us this. Sheesh!

UPDATE: As I predicted, Pepsi has used the threat of copyright infringement to pull the link I had off of Liveleak. You can still see the ad by clicking on the Mediate link above. As it is part of a news story, I believe the ad qualifies as fair use and Pepsi will not be able to force them to take the ad down.

No comments: