Tuesday, October 30, 2012
A great South Dakota ad, and both candidates like it!
In one of the more unusual campaigns ads of the year, this South Dakota ad, presented in Mission Impossible fashion, presents Democrat House challenger Matt Varilek as a sort of globe-trotting Eco-villian while incumbent Kristi Noem was busy running the family farm, being named Farmer of the Year and being elected first to the state legislature and then to Congress.
The race has now become a contest between a globe-trotting, Green-Party-wannabe, corn-dog-eating, beer- and Jägermeister-swilling Democrat who has spent most of his adult life out of South Dakota and a Republican, Palinesque mom who raised her kids while managing the family farm and then found her way into politics as a state legislator and Congressman.
What's odd about the ad is that it solidifies support for both candidates. Varilek's campaign took the unusual step of forwarding the video link to its entire email list, and supporters have shared it with numerous blogs. The gossip website Gawker called the video “an excellent ad for her Democratic opponent.”
Republicans seem happy with the ad, which has gone viral. If I knew neither candidate it would certainly make me almost certain to vote for Noem. Most of my liberal friends would see it and likely become die-hard Varilek supporters.
Great way to save money on ads. Just create ads that both candidates can agree on.
h/t Jackson Jambalaya