This was certainly the case in St. Louis.
Kendall-Jackson Grand Reserve (not Vintner's) Chardonnay, $14.99
La Crema Pinot Noir, $16.99
Santa Margherita Pinot Grigio, $17,99
Conundrum, $17.99
7 Deadly Zins, $10.99
Mirassou Pinot Noir, $6.89
Coppola Diamond Claret, $11.99
Meiomi Pinot Noir, $17.99
The prices above are anywhere from four to eight dollars per bottle less than one would expect to pay at a retail wine store that had pretty good prices. Needless to say my local wine merchant may forget what I look like for the next month or so, although I might still make an appearance every now and then to buy a bottle of Las Rocas, which the St. Louis Costco didn't carry.
The Costco also had an Italian red which had a Wine Advocate rating of 94 and a pricetag of $39.99 (I wish I had snapped a photo so I could remember it!). Generally a red wine with a Robert Parker 94 rating will have a price of $150 or more, usually $300-plus. Part of me wishes I had bought a couple of bottles, but I'm just not in the mood for $40 wine. My budget isn't, anyway.
What I really regret is not loading up on the $6.89 Mirassou Pinot Noir. It's a decent everyday wine that's obviously easy on the wallet, and the $6.89 price is about $4 less than retail. I was so mesmerized by the Kendall-Jackson, Conundrum, and other low-end premium names that I failed to take full advantage of the best value in the store.
It's certainly not worth a special trip, but next time I pass through St. Louis I may buy a few of the $15-20 bottles of wine, but I'll concentrate on finding a couple of dozen bottles of decent wine under $8.
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